Sales and Marketing materials win three awards from IMCA
Boston– John Hancock Annuities won “Best in Show” for its Variable Annuity sales kit, in the category of Producer/Agent Marketing Sales Promotion, at the 2007 Insurance Marketing Communications Association (IMCA) showcase competition and awards gala, held in Newport, Rhode Island in early June.
In addition, John Hancock Annuities was honored with Awards of Excellence for two other pieces: the “What Makes John Hancock Different?” brochure, which won in the Creative Development category; and the “It’s About Time” campaign, highlighting the firm’s new web site dedicated to Annuities ( www.jhannuities.com), which won in the category of Special Communications, Internal or External.
IMCA announced awards in a range of categories including print/broadcast advertising, web communications, consumer marketing and annual reports. Winners were selected from more than 400 entries submitted by leading American insurance companies.
“As an organization we are extremely proud of our outstanding communications materials, and we congratulate our marketing team for their hard work and dedication,” said Marc Costantini, President, John Hancock Annuities. “These awards recognize John Hancock’s ongoing efforts to produce clear and concise marketing literature, making our products and their benefits easier to understand and more accessible.”
Tom Mullen, Vice President of marketing for John Hancock Annuities, said: “We strive to produce marketing material that goes beyond merely explaining the nuts and bolts. Recognizing that consumers purchase our annuities from financial advisors, we focus on delivering tools that can help advisors evaluate and demonstrate how variable annuities may work effectively within the overall context of the retirement strategies they craft for their clients.”
John Hancock’s Variable Annuity sales kit consists of a product profile/fact sheet, variable annuity and portfolio option brochures, forms booklet, and a prospectus. The “What Makes John Hancock Different?” brochure highlights the guarantees available under a product and the issuing firm’s AAA financial strength rating from Standard & Poor’s, John Hancock’s powerful brand, full service product line and investment platform. The “It’s About Time” campaign played a key role in the launch last December of John Hancock Annuities’ web site, which offers customized views, educational content, and interactive tools for financial advisers and individual investors.
IMCA is a professional industry association whose collective membership represents the insurance and financial services industries throughout the U.S., Canada, Mexico and Bermuda. Membership includes some of the largest multi-line insurance companies and brokerage firms in the country, regional and specialty companies, general agencies, and prominent industry suppliers.
About John Hancock and Manulife Financial
John Hancock is a unit of Manulife Financial Corporation (the Company), a leading Canadian-based financial services group serving millions of customers in 19 countries and territories worldwide. Operating as Manulife Financial in Canada and in most of Asia, and primarily as John Hancock in the United States, the Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were Cdn$426 billion (US$370 billion) as at March 31, 2007.
Manulife Financial Corporation trades as ‘MFC’ on the TSX, NYSE and PSE, and under ‘0945’ on the SEHK. Manulife Financial can be found on the Internet at www.manulife.com.
The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers a broad range of financial products and services, including life insurance, fixed and variable annuities, mutual funds, 401(k) plans, long term care insurance, college savings, and other forms of business insurance.
John Hancock carries the highest—“AAA”—financial strength rating from Standard & Poor’s Ratings Services.
Contact your financial consultant or visit www.jhannuities.com for more information, including product and fund prospectuses that contain complete details on investment objectives, risks, fees, charges, and expenses as well as other information about the investment company, which should be carefully considered. Please read the prospectuses carefully prior to investing. The prospectuses contain this and other information on the product and the underlying portfolios.
* This rating, which is current as of the prospectus dated May 2007 and subject to change, is assigned to John Hancock Life Insurance Company (U.S.A.) and John Hancock Life Insurance Company of New York as a measure of the companies’ ability to honor any guarantees provided by Venture Variable Annuities and any applicable optional riders, but not specifically to the products, the performance (return) of these products, the value of any investment in these products upon withdrawal, or to individual securities held in any portfolio.
Venture Annuities and the optional riders are not available in all states; product features may vary, subject to state regulation. Variable annuities are not FDIC insured, are long-term contracts designed for retirement purposes, and are subject to investment risk, including the possible loss of principal. Charges may apply to amounts taken in excess of the withdrawal amount available without a withdrawal charge during the surrender charge period. All withdrawals reduce the death benefit and optional benefits. In addition, withdrawals of taxable amounts will be subject to ordinary income tax and, if made prior to age 59½, a 10% IRS penalty tax may apply. Past performance is no guarantee of future results.
Venture Annuities are issued and administered by John Hancock Life Insurance Company (U.S.A.), Bloomfield Hills, MI, which is not licensed in New York. In New York, Venture Annuities are issued and administered by John Hancock Life Insurance Company of New York, Valhalla, NY. Venture Combination Fixed and Variable Annuities are distributed by John Hancock Distributors LLC, member NASD.
Not FDIC Insured
Not Bank Guaranteed
May Lose Value
Not a Deposit
Not Insured by Any Government Agency
- 30 -