Beijing– Manulife-Sinochem Life Insurance Co. Ltd. (MSL), a subsidiary of Canada-based Manulife Financial announces that its foreign parent company Manulife Financial has recently been named Canada’s third most valuable brand in a report released by Brand Finance Canada Inc.
In a separate report released earlier this year by Brand Finance, Manulife was found to be the top Canadian brand on the world’s 250 most valuable brands list, demonstrating the strength of Manulife’s brand beyond Canadian borders.
According to BrandFinance, Manulife’s high ranking is the result of an improved focus on consistent messaging and the introduction of several product launches and customer service initiatives enhancing communications. Other factors include the Company’s strong leadership, sound strategy for growth and excellent potential for expansion in Asia.
“Brand is the emotional connection individuals make based on their cumulative experiences with an organization. Consequently, building successful brands requires consistency. Delivering a consistent brand promise at each touch point with the customer over time is key to creating a strong, recognizable brand,” said Marc Sterling, Chairman of Manulife-Sinochem. “The strength and consistency of our brand is the reason we have also won the insurance industry’s Most Trusted Brand award in Reader’s Digest SuperBrands survey four years in a row.”
Researchers found brands are increasingly viewed as essential assets holding long-term competitive advantage. By using a widely accepted methodology called ‘Royalty Relief”1, Brand Finance found that the value of Manulife’s brand was US$6.2 billion.
About the BrandFinance250 Report
Created by one of the world’s leading brand valuation consultancies, Brand Finance plc, the BrandFinance250 report analyzes brand values based on a number of factors including estimated future sales, market growth, competitive forces, historic sales, analyst projections, licensing agreements and industry royalty rates (for more information, please visit www.brandfinance.com).
Manulife-Sinochem is a joint venture company between Manulife (International) Limited (51 per cent) and China Foreign Economic and Trade Trust & Investment Company, a member of the Sinochem group (49 per cent).
China Foreign Economic and Trade Trust & Investment Company (FOTIC) is a core enterprise of Sinochem. Sinochem, founded in 1950, is one of the biggest foreign trading companies in China. Since 1989, Sinochem has topped the list of the country’s 500 leading foreign trading companies and has also been recognized as a Fortune 500 company for 17 consecutive years.
Sinochem can be found on the Internet at www.sinochem.com.
About Manulife Financial
Manulife Financial is a leading Canadian-based financial services group serving millions of customers in 19 countries and territories worldwide. Operating as Manulife Financial in Canada and Asia, and primarily through John Hancock in the United States, the Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were Cdn$410 billion as at June 30, 2007.
Manulife Financial Corporation trades as ‘MFC’ on the TSX, NYSE and PSE, and under ‘0945’ on the SEHK. Manulife Financial can be found on the Internet at www.manulife.com.
Notes to editors:
1Royalty relief calculates the dollar amount a company would theoretically have to pay if it were to license its brand from a third party.
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