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2007 News Releases

For Immediate Release

December 5, 2007

Recipients of Donations from the “Manulife Japan Fundraising Campaign to Improve the Medical Treatment Environment for Children” Announced

- Ten programs selected based on submissions by medical facilities and organizations across Japan for improving care treatment conditions for children
- Announcement and presentation ceremony conducted during the “12th conference of the “21st Century Aichi Children’s Health Forum.”

Tokyo - On Sunday, November 25, the NPO Children’s Heath Forum (Aichi Prefecture; Center Director: Minoru Tanabe), a non-profit organization which aims to improve the medical treatment environment for children at hospitals nationwide to facilitate children’s recovery, announced the recipients of donations from the “Manulife Japan Fundraising Campaign to Improve the Medical Treatment Environment for Children”. The announcement and a presentation ceremony were held as part of the 12th conference of the “21st Century Aichi Children’s Health Forum.” The donations were awarded to institutions which submitted the most promising, unique proposals for improving the medical care environment for children. The proposals were submitted as part of a competition that was open to all medical care facilities which provide inpatient or outpatient care to children. A total of 17 proposals were received from 15 medical institutions and organizations from across Japan. Following a stringent selection process, 10 proposals were chosen to receive funding.

The “Manulife Japan Fundraising Campaign to Improve the Medical Treatment Environment for Children” is an internal fundraising campaign conducted by Manulife Japan (Head Office: Chofu-city, Tokyo; President & CEO: Geoff Crickmay), a Canadian-based life insurance company. Manulife Japan strongly supports the goals of the Children’s Health Forum, and in support of the Forum conducts fundraising to promote improvements in the medical treatment environment for children. In addition to donations contributed by Manulife Japan employees, a donation is also made by the company itself. The proceeds raised are awarded to medical facilities across the country that provide either inpatient or outpatient care services to children and which have submitted the proposals for new and beneficial ways to improve the medical treatment environment for children.

This fundraising campaign was the third such campaign conducted by Manulife Japan, with a total of 1,856,472 yen raised in the campaign for the Children’s Health Forum. For this campaign, the Children’s Health Forum received a greater number of proposals with even stronger content that in previous campaigns. Following a stringent selection process, the Children’s Health Forum selected ten medical facilities and organizations as donation recipients (see the attached recipients list for details). The donations were presented to representatives of the winning organizations during an awards presentation on November 25, which took place during the 12th conference of the “21st Century Aichi Children’s Health Forum”, at the Aichi Children’s Health and Medical Center in Aichi Prefecture.

In addition to this announcement, on November 25 organizations selected to receive funds as part of the “Manulife Waku Waku Room Program” were also announced. This separate program aims to promote the use of playrooms in Japanese health care facilities to aid in children’s recovery, and bring the level of existing playrooms up to the standards of playrooms in other countries with advanced children’s medical care.

Photo: Representatives from the 10 facilities that were awarded funds pose with Mr. Tanabe, Chairman, Children’s Health Forum (3rd row, 3rd from left); Ms. Okuda, Director, Children’s Health Forum (3rd row, far left); and Mr. Tanaka, Sales Manager of Manulife Japan’s Nagoya Sales Office (3rd row, 3 rd from right)

The 2007 Recipients of the Manulife Japan Fundraising Campaign to Improve the Medical Treatment Environment for Children

  • Aichi Prefecture Bluebird Medical Welfare Center, Nanohana Ward (program to relieve pain)
  • Aichi Children’s Health and Medical Center (program promoting reading to relieve anxiety)
  • Osaka Comprehensive Medical Center (program for use of play wagons)
  • Osaka University Hospital Pediatric Division/ Pediatric Surgery Division (puppet show for helping children feel less anxious)
  • Growing Together Human Relations Research Center (program for aiding relaxation and communication)
  • Tokyo-Kita Social Insurance Hospital, Pediatric Illness Ward (program to take commemorative photos of events and develop materials for pre-admission orientation)
  • Toyohashi Municipal Hospital, Pediatric Ward (program for assisting babies and bed-ridden children participate in the playroom)
  • Nagara Health Center, Pediatric Ward (program for having doctors play Santa Claus)
  • Miyazaki University Hospital (program for children to make displays and exhibit their work)
  • NPO Psychological Care, Nana Iro No Mori (program to make use of an aquarium)